We're SEEK 2024 STAR Award Finalists

We’re proud to share that we've been named a finalist in the SEEK 2024 STAR Awards under the Best Employer Brand Initiative category.  

This recognition celebrates the success of our Make It Yours employee brand and experience program, a testament to our commitment to empowering, supporting, and inspiring our people to shape their futures with Symal. 

At Symal, our people and performance make amazing things happen. Make It Yours empowers every team member to take ownership of their career, discover opportunities, and grow within a supportive, dynamic construction environment.  

Our employer brand journey began by engaging with our workforce and leadership to uncover the cultural framework and core themes that truly define us. Through surveys, focus groups, and interviews, we distilled the pillars of Connection, Growth, and Excellence —elements that make Symal special, unique, and different—and why people choose to work here. 

We launched Make it Yours in true Symal style with a drone show and augmented reality of our Directors speaking to the Core of Symal values to embed our innovative culture that pushes what's possible. 

Since then, we’ve reimagined onboarding, streamlined our candidate experience, and crafted tailored communications that showcase the diversity of roles and opportunities within Symal. These efforts ensure our people feel supported from the very start, fostering a strong sense of belonging and ownership of their role. 

“Make It Yours is about empowering our people to shape their future with Symal. We’re proud to create an environment where people and performance combine to achieve amazing things,” said Jason Lewis, Employee Experience Manager. 

None of this would have been possible without the drive of Noble Agency, who worked with us seamlessly to develop the ins and outs of Make It Yours. 

A big congratulations to all the finalists in this category. We’re honoured to be recognised alongside organisations that share our passion for building an exceptional workplace.